Private collection of dresses, hats, shoes and bags of Emilio Federico Schuberth designer (1904-1972).
Famous tailor of cinema 60s divas. Born in Naples in 1904, Schuberth traveled extensively in Germany and England before moving in Montorsi as an apprentice tailor in Rome. It is among the magnificent nine invited by Bista Giorgini to parade February 12, 1951 in Florence to affirm the birth and the legitimacy of an Italian fashion.
It owes its fame to an innate sense of entertainment, communication and a tailored knowledge inherited from the Neapolitan school. In the early '30s, he moved to Rome and at the atelier Montorsi, where the laundry care industry with refined emerletto silk combinations.
In 1938 he opened a millinery shop with his young wife, in via Frattina. There are so many demands of its customers who decide, in '40, to give himself a couture atelier in Via Lazio. His style was unique, loved the luxury in the fabric and the embroidery, had an innate ability to mix techniques and materials. His woman was classical: thin waist, big bust and round shoulders, but also very romantic. In his sumptuous style come together nineteenth-century elements and Hollywood. Loved by queens and movie stars, among its customers there was also Soraya, in fleeing from Persia with the Shah, which - in a single night - prepares a wardrobe worthy of an empress, in fact. Fixed client was King Farouk of Egypt, who dressed up as the Schuberth lesue wives and mistresses. Maria Pia of Savoy commissioned a partedel outfit for her wedding.
He dressed Brigitte Bardot and Martine Carol. Loved by the soubrette, was the architect of the clothes for the "grand finale" of music magazines. His most of the clothes of Wanda Osiris, diElena Giusti, Silvana Pampanini, Valentina Cortese, Lucia Bosé, Silvana Mangano and Lorella De Luca for the Poor but beautiful film. Were its loyal customers also Gina Lollobrigida and Sophia Loren. '49 Parade at Palazzo Grassi in the context of the Venice Film Festival. His studio was frequented by figurinisti and costume designers, Jon Guide Costanzi, from Pascali to Pellizzoni, from Crossbow De Barentzen, from Lancetti Guido Cozzolino said Gog, by Ata De Angelis to Folco Miguel Cruz.
It used to show up to social events accompanied by twelve super mannequins dressed and made up. He loved to flaunt jewels, not to show off but percalamitare media attention. He participated in the popular television program The Musichiere both as a costume designer and as a protagonist, singing Donna, what do you do for you. In '57 theme song for the American and German market, an agreement with Delia Biagiotti, mother of Laura fashion designer, for the export of its fashionable ready. Signature scent Schu-schu, whose advertising campaign brings the signature of René Gruau.